This class was a lot of fun and I learned a lot of valuable information that I can use later in life. I like that we learned about creating ideas and then going back to them over and over again to perfect them since no idea is perfect the first time around. I often found things the second time around that I didn't think of the first time and it helped to make my ideas stringer.
I feel like I've always had an entrepreneurial mindset, but this class helped to solidify that and make it stronger. I now have a great set of information on how to hone in on my ideas to make them really great and have a bigger chance of succeeding.
As for future students, I would say to definitely plan your time accordingly and don't wait until the last minute to do assignments. There were a lot of assignments that took planning and needed to be done days ahead of time, like interviewing people. You will definitely succeed in this class if you plan ahead and use your time wisely.
Thursday, April 23, 2020
29A
My venture concept is to create an app where people can go on and search for businesses, brands and stores that carry green products and environmentally friendly products. In todays society, more and more people are starting to get involved in the green movement and care about the environment and how they are impacting the environment. By creating an app like this, people are able to easily see where they can shop for environmentally friendly products and what brands support the green movement.
This idea is an unmet opportunity because there are no apps that currently offer a selection of environmentally friendly brands and products that you can search like you would a normal Google search. More and more brands are popping up that are environmentally friendly and have the idea of the green movement in mind when creating their products. However, many Americans would never know of these start up brands or the specialty products they offer if they did not do extensive Google research on them. This app would help consumers save time and effort into finding the products that they are looking for and finding the brands that they are looking to support.
This app will tell them exactly what stores around their location sell the products that they are looking for that are environmentally friendly, as well as the cost of the products and if any stores in the surrounding area to their location offer that product for a cheaper price. If there's anything that we know about consumers it's that consumers love a good price, they love convenience and more and more people are becoming involved in the green movement.
This app will also be able to search for different brands and tell consumers whether or not these brands are impacting the environment in a positive or a negative way. It can show the consumer all of the different items that are environmentally friendly that are produced by that brand, as well as what the brand's carbon footprint looks like.
The feedback I had gotten from my original venture concept was all positive, so I think I'm on the right track with my idea. It would definitely be interesting to see what would happen if I were to really pursue this idea!
![103 Blog Post Ideas That Your Readers Will LOVE [Updated]](https://optinmonster.com/wp-content/uploads/2017/02/Blog-Post-Ideas-1.png)
photo credit: OptinMonster
This idea is an unmet opportunity because there are no apps that currently offer a selection of environmentally friendly brands and products that you can search like you would a normal Google search. More and more brands are popping up that are environmentally friendly and have the idea of the green movement in mind when creating their products. However, many Americans would never know of these start up brands or the specialty products they offer if they did not do extensive Google research on them. This app would help consumers save time and effort into finding the products that they are looking for and finding the brands that they are looking to support.
This app will tell them exactly what stores around their location sell the products that they are looking for that are environmentally friendly, as well as the cost of the products and if any stores in the surrounding area to their location offer that product for a cheaper price. If there's anything that we know about consumers it's that consumers love a good price, they love convenience and more and more people are becoming involved in the green movement.
This app will also be able to search for different brands and tell consumers whether or not these brands are impacting the environment in a positive or a negative way. It can show the consumer all of the different items that are environmentally friendly that are produced by that brand, as well as what the brand's carbon footprint looks like.
The feedback I had gotten from my original venture concept was all positive, so I think I'm on the right track with my idea. It would definitely be interesting to see what would happen if I were to really pursue this idea!
photo credit: OptinMonster
Friday, April 17, 2020
27A
The book I chose to read was The Art of Social Media, Power Tips of Power Users by Guy Kawasaki.
1. The books main theme is all about embracing our advancing technology and social media and using it as a tool to help you succeed. Many people view social media as a distraction, but Kawasaki disagrees and says that it can be used to your benefit.
2. This book helped me understand all of the different uses of social media, besides just connecting with friends. Social media can be used to keep in touch, but to also brand your business, grow your business and figure out the wants of your customers.
3. I think a good exercise for this class that has to do with this book would be to create two different social media profiles, one using promotion methods and one not to see the difference in their performance. This would allow us to see exactly how social media impacts your business.
4. The biggest "AHA" moment for me was when Kawasaki spoke about how to be successful, you need to act like a sports player trying to go pro. This made a lot of sense because if you're trying to do your best and make an impression, you'll succeed.
1. The books main theme is all about embracing our advancing technology and social media and using it as a tool to help you succeed. Many people view social media as a distraction, but Kawasaki disagrees and says that it can be used to your benefit.
2. This book helped me understand all of the different uses of social media, besides just connecting with friends. Social media can be used to keep in touch, but to also brand your business, grow your business and figure out the wants of your customers.
3. I think a good exercise for this class that has to do with this book would be to create two different social media profiles, one using promotion methods and one not to see the difference in their performance. This would allow us to see exactly how social media impacts your business.
4. The biggest "AHA" moment for me was when Kawasaki spoke about how to be successful, you need to act like a sports player trying to go pro. This made a lot of sense because if you're trying to do your best and make an impression, you'll succeed.
Thursday, April 16, 2020
28A
I think my exit strategy for this business venture would be to grow it and then merge with a larger corporation. I think this would be the best path for my business since I wouldn't want to run it forever, and by merging with a larger corporation I would get a bigger payout in the end. I think this would influence my decisions in the fact that I would want to market myself to those corporations as well as my audience. I would want them to see that my company is successful and would be very beneficial for them to merge with.
26A
This semester, I was taking a class that dealt with a lot of IT and computer work. It was really challenging stuff that I had never had to do before, like coding and learning the back end of how computers work. On one of our tests, I thought I did well, but I ended up failing the test. I've never really failed a college class test before so I was pretty upset. I learned, however, that it's not the end of the world and that there are always other opportunities to bring your grade back up and do better.
I think a lot of us are afraid of failing. We see it as if we're meant to do something or be good at something, we should be able to do it perfectly the first time around. But what people don't realize is that failure is what makes us better at the things we're trying to do. We wouldn't have any success if we never failed. I, personally take failure pretty hard. I'm very hard on myself and it takes a few days to work through those emotions and realize that everything is still going to be ok. I think that this class has helped me see that.
I think a lot of us are afraid of failing. We see it as if we're meant to do something or be good at something, we should be able to do it perfectly the first time around. But what people don't realize is that failure is what makes us better at the things we're trying to do. We wouldn't have any success if we never failed. I, personally take failure pretty hard. I'm very hard on myself and it takes a few days to work through those emotions and realize that everything is still going to be ok. I think that this class has helped me see that.
Friday, April 10, 2020
25a
Existing market:
In terms of growing within the existing market that we have for our business venture, it would make sense to partner with environmentally friendly brands and stores such as Whole Foods, Seventh Generation or the honest company and partner with them to help support our app. These stores and brands are already well known throughout the community as being environmentally friendly and part of the green movement. By partnering with them and having them support our app it could help generate more growth early on for our venture.
New market:
Our app is more geared towards a more affluent community since eco-friendly products and green products on notoriously a little bit more expensive than your standard products. So to merge into a new market I would try and target the poorer communities or the people who don't have as much money to spend on those eco-friendly products. In order to do this, we would create a section in our app that would be specifically for environmentally friendly products and eco-friendly products that are more affordable and easily accessible.
By speaking with people with in that market, I learned that even the people who do not necessarily have the money to buy the organic eco-friendly products still want to help the environment and make a positive impact on the environment. So this means that adding a section for affordable eco-friendly products that are cheaper than some of the other eco-friendly products out there would be a great idea. I think this new market would do very well with our business venture because majority of Americans live paycheck to paycheck and don't necessarily have extra disposable income to spend on higher end organic products.
In terms of growing within the existing market that we have for our business venture, it would make sense to partner with environmentally friendly brands and stores such as Whole Foods, Seventh Generation or the honest company and partner with them to help support our app. These stores and brands are already well known throughout the community as being environmentally friendly and part of the green movement. By partnering with them and having them support our app it could help generate more growth early on for our venture.
New market:
Our app is more geared towards a more affluent community since eco-friendly products and green products on notoriously a little bit more expensive than your standard products. So to merge into a new market I would try and target the poorer communities or the people who don't have as much money to spend on those eco-friendly products. In order to do this, we would create a section in our app that would be specifically for environmentally friendly products and eco-friendly products that are more affordable and easily accessible.
By speaking with people with in that market, I learned that even the people who do not necessarily have the money to buy the organic eco-friendly products still want to help the environment and make a positive impact on the environment. So this means that adding a section for affordable eco-friendly products that are cheaper than some of the other eco-friendly products out there would be a great idea. I think this new market would do very well with our business venture because majority of Americans live paycheck to paycheck and don't necessarily have extra disposable income to spend on higher end organic products.
24a
My venture concept is to create an app where people can go on and search for businesses, brands and stores that carry green products and environmentally friendly products. In todays society, more and more people are starting to get involved in the green movement and care about the environment and how they are impacting the environment. By creating an app like this, people are able to easily see where they can shop for environmentally friendly products and what brands support the green movement.
This idea is an unmet opportunity because there are no apps that currently offer a selection of environmentally friendly brands and products that you can search like you would a normal Google search. More and more brands are popping up that are environmentally friendly and have the idea of the green movement in mind when creating their products. However, many Americans would never know of these start up brands or the specialty products they offer if they did not do extensive Google research on them. This app would help consumers save time and effort into finding the products that they are looking for and finding the brands that they are looking to support.
This app will tell them exactly what stores around their location sell the products that they are looking for that are environmentally friendly, as well as the cost of the products and if any stores in the surrounding area to their location offer that product for a cheaper price. If there's anything that we know about consumers it's that consumers love a good price, they love convenience and more and more people are becoming involved in the green movement.
This app will also be able to search for different brands and tell consumers whether or not these brands are impacting the environment in a positive or a negative way. It can show the consumer all of the different items that are environmentally friendly that are produced by that brand, as well as what the brand's carbon footprint looks like.
This idea is an unmet opportunity because there are no apps that currently offer a selection of environmentally friendly brands and products that you can search like you would a normal Google search. More and more brands are popping up that are environmentally friendly and have the idea of the green movement in mind when creating their products. However, many Americans would never know of these start up brands or the specialty products they offer if they did not do extensive Google research on them. This app would help consumers save time and effort into finding the products that they are looking for and finding the brands that they are looking to support.
This app will tell them exactly what stores around their location sell the products that they are looking for that are environmentally friendly, as well as the cost of the products and if any stores in the surrounding area to their location offer that product for a cheaper price. If there's anything that we know about consumers it's that consumers love a good price, they love convenience and more and more people are becoming involved in the green movement.
This app will also be able to search for different brands and tell consumers whether or not these brands are impacting the environment in a positive or a negative way. It can show the consumer all of the different items that are environmentally friendly that are produced by that brand, as well as what the brand's carbon footprint looks like.
23a
Some of the resources in my venture include:
1. Social capital (knowing people in the industry)
V- social capital is very valuable in a business venture because it's good to know other people in the industry that can help you out when you need it.
R- this resources isn't necessarily "rare" as many different companies know people in the industry.
I- this is something you can't really "copy", but other businesses can definitely find people in the industry to connect with.
N- there is no other resource that can take the place of knowing people in the industry.
2. Financial capital (financing to get the venture started)
V- this is extremely valuable since almost all business ventures need financing to get started.
R- this isn't rare, unless you're a student or someone just starting out that may not have funding.
I- this also isn't something that people can copy.
N- there's not really any other resource that can replace this, as all businesses need funding.
3. I have the quality of perseverance
V- I would say this is valuable when starting out because it may not work out the first time, or it may take a while to gain traction and you need to be patient with the process.
R- I would say this is a little rare because most people want instantaneous results.
I- people can't really "copy" this.
N- there's not really any other resource that can replace this.
4. Educational capital (knowledge of the industry)
V- This is valuable because it'll make starting and succeeding in your business venture easier.
R- This isn't very rare because many people can gain knowledge of their industry.
I- this also isn't something that people can copy.
N- knowledge of the industry is irreplaceable.
5. Human capital (people I can recruit as employees)
V- this isn't really a necessity, since some startups are done solo or with a very small group of people.
R- this also isn't very rare, as it's easy to recruit people.
I-this also isn't something that people can copy.
N- since human capital isn't really necessary (at least at first) it could probably be replaced with other resources.
6. Emotional resources (a great support system)
V- this is valuable for when you're first starting out, because it can be very stressful.
R- this is somewhat rare because not everyone has a good support system.
I-this also isn't something that people can copy.
N- I would say nothing can replace a good support system.
After reviewing all of these, I would say that financial capital is the most important since you need money to get started, and not everyone has the money needed to get started.
1. Social capital (knowing people in the industry)
V- social capital is very valuable in a business venture because it's good to know other people in the industry that can help you out when you need it.
R- this resources isn't necessarily "rare" as many different companies know people in the industry.
I- this is something you can't really "copy", but other businesses can definitely find people in the industry to connect with.
N- there is no other resource that can take the place of knowing people in the industry.
2. Financial capital (financing to get the venture started)
V- this is extremely valuable since almost all business ventures need financing to get started.
R- this isn't rare, unless you're a student or someone just starting out that may not have funding.
I- this also isn't something that people can copy.
N- there's not really any other resource that can replace this, as all businesses need funding.
3. I have the quality of perseverance
V- I would say this is valuable when starting out because it may not work out the first time, or it may take a while to gain traction and you need to be patient with the process.
R- I would say this is a little rare because most people want instantaneous results.
I- people can't really "copy" this.
N- there's not really any other resource that can replace this.
4. Educational capital (knowledge of the industry)
V- This is valuable because it'll make starting and succeeding in your business venture easier.
R- This isn't very rare because many people can gain knowledge of their industry.
I- this also isn't something that people can copy.
N- knowledge of the industry is irreplaceable.
5. Human capital (people I can recruit as employees)
V- this isn't really a necessity, since some startups are done solo or with a very small group of people.
R- this also isn't very rare, as it's easy to recruit people.
I-this also isn't something that people can copy.
N- since human capital isn't really necessary (at least at first) it could probably be replaced with other resources.
6. Emotional resources (a great support system)
V- this is valuable for when you're first starting out, because it can be very stressful.
R- this is somewhat rare because not everyone has a good support system.
I-this also isn't something that people can copy.
N- I would say nothing can replace a good support system.
After reviewing all of these, I would say that financial capital is the most important since you need money to get started, and not everyone has the money needed to get started.
Friday, April 3, 2020
21A reading reflection
The book that I chose to read was How to Fail at Almost Everything and Still Win Big by Scott Adams.
1) What was the general theme or argument of the book?
The theme of this book was that even if you fail in life or don't succeed right away, you're still able to "win big". It's all about how all of our failures in life are what lead to our successes later in life. Without failing, we wouldn't be able to succeed.
2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
The book is all about looking at life and failure in a different perspective, and looking at failures as something that helps us rather than hinders us. I think with ENT3003, it also teaches us about going about things a different way and using all of our experiences to our advantage in order to succeed. Both the book and our class teach us that there is no one way to succeed in life.
3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
If I had to design an exercise for this class based on the book, I would tell the students to pick a time in their life when they felt like they failed, like not getting into the college they want or losing a big game, and tell how that failure led to success later on.
4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
The biggest "aha" moment in the book for me was when Adams talked about selfishness being a good thing and being able to help lead to your success. Obviously not all selfishness is good, but the kind where you put yourself first and make yourself a priority. That was a big surprise for me.
Thursday, March 26, 2020
20A
For this exercise, I'll admit it was a lot harder than I anticipated. I had trouble contacting people and getting them to email me back. However, I was able to find 2 of the 3 people for this project and they are as follows:
1. Dwayne Swinton. He runs a business dedicated to K9 health and nutrition, so I thought it would be fitting to contact him since he's in the niche of nutrition and "healthy for the environment" type things.
2. The domain expert
3. One of my friends used to work with him a few years back so I contacted her to get his email. I then emailed him about my business idea to get his feedback.
4. I laid out my business idea, target audience and why I thought it would make for a good business venture. He gave me some tips on honing in on my true purpose for the app so that my main goal doesn't get lost in other good ideas.
5. By including him in my network, I have someone who runs a business and knows how to target consumers and get them to purchase his items.
1. Amanda DePaul. Amanda works for a firm that conducts consumer research to see what people in certain areas are buying/not buying, and what their demographics are.
2. The market expert
3. Amanda is a friend of my boyfriend's family so I was able to email her with my idea to get her feedback.
4. I laid out my business idea, target audience and why I thought it would make for a good business venture. She thought that my target audience as far as age was a good choice. Most young teenagers and older retired people might not have the time/money to go from store to store to buy more expensive, but good for the environment products.
5. By including her in my network, I'm able to get insider info on which demographics are buying more items in my niche or what their spending habits are.
This experience was very different from my networking experiences in the past. I would usually just meet people and talk with them, but I've never had such strict parameters of finding people to do this before. I think it was a good learning experience though.
1. Dwayne Swinton. He runs a business dedicated to K9 health and nutrition, so I thought it would be fitting to contact him since he's in the niche of nutrition and "healthy for the environment" type things.
2. The domain expert
3. One of my friends used to work with him a few years back so I contacted her to get his email. I then emailed him about my business idea to get his feedback.
4. I laid out my business idea, target audience and why I thought it would make for a good business venture. He gave me some tips on honing in on my true purpose for the app so that my main goal doesn't get lost in other good ideas.
5. By including him in my network, I have someone who runs a business and knows how to target consumers and get them to purchase his items.
1. Amanda DePaul. Amanda works for a firm that conducts consumer research to see what people in certain areas are buying/not buying, and what their demographics are.
2. The market expert
3. Amanda is a friend of my boyfriend's family so I was able to email her with my idea to get her feedback.
4. I laid out my business idea, target audience and why I thought it would make for a good business venture. She thought that my target audience as far as age was a good choice. Most young teenagers and older retired people might not have the time/money to go from store to store to buy more expensive, but good for the environment products.
5. By including her in my network, I'm able to get insider info on which demographics are buying more items in my niche or what their spending habits are.
This experience was very different from my networking experiences in the past. I would usually just meet people and talk with them, but I've never had such strict parameters of finding people to do this before. I think it was a good learning experience though.
19A
1. WHO AM I?
I'm a mom to a 4 year old girl and I deeply care about the environment. I'm always trying to find ways to cut back on waste and buy cleaner, more organic products. If I were to create an app with the green movement in mind, I think it would help me and others be more conscience about how they take care of the environment.
2. WHAT AM I OFFERING?
I am creating an app that helps consumers see which businesses, brands and products are involved in the green movement and make environmentally friendly products. It's hard for people to know which brands really care about the environment and make an effort to create products that help tiger environment. By creating an app with all of this in one place it'll help people make smarter decisions about where they buy their products and what products they buy.
3. WHO ARE YOU OFFERING IT TO?
This app is being marketed towards those who care deeply about the environment and the impact they have on the environment. It is also for those who do their own shopping and have the time, energy and money to be able to buy these environmentally friendly products.
4. WHY DO THEY CARE?
The people who would be using this app care because protecting the environment is something that everyone should care about because a lot of our natural resources are nonrenewable and we are slowly killing the planet am. By using this app, we can make a difference in the impact we have on the environment.
5. WHAT ARE YOUR CORE COMPETENCIES?
This app has the convenience of Google but strictly for organic, environmentally friendly products and companies.
As for the feedback, one person added that they would love to use the app for finding cruelty free makeup and skincare products and I think that would make a great addition to my app! I think that all in all, the app pairs well with my targeted audience.
I'm a mom to a 4 year old girl and I deeply care about the environment. I'm always trying to find ways to cut back on waste and buy cleaner, more organic products. If I were to create an app with the green movement in mind, I think it would help me and others be more conscience about how they take care of the environment.
2. WHAT AM I OFFERING?
I am creating an app that helps consumers see which businesses, brands and products are involved in the green movement and make environmentally friendly products. It's hard for people to know which brands really care about the environment and make an effort to create products that help tiger environment. By creating an app with all of this in one place it'll help people make smarter decisions about where they buy their products and what products they buy.
3. WHO ARE YOU OFFERING IT TO?
This app is being marketed towards those who care deeply about the environment and the impact they have on the environment. It is also for those who do their own shopping and have the time, energy and money to be able to buy these environmentally friendly products.
4. WHY DO THEY CARE?
The people who would be using this app care because protecting the environment is something that everyone should care about because a lot of our natural resources are nonrenewable and we are slowly killing the planet am. By using this app, we can make a difference in the impact we have on the environment.
5. WHAT ARE YOUR CORE COMPETENCIES?
This app has the convenience of Google but strictly for organic, environmentally friendly products and companies.
As for the feedback, one person added that they would love to use the app for finding cruelty free makeup and skincare products and I think that would make a great addition to my app! I think that all in all, the app pairs well with my targeted audience.
Thursday, March 19, 2020
18A
My customer avatar would be an early 30s to late 40s woman. She shops at Whole Foods and always remembers to bring her reusable bags with her. She goes to spin class every Thursday night with her friends and then they go out for dinner afterwards. She enjoys wine and cheesy rom-coms. She has two young children in private school and plans out their weekly schedule every Sunday night. She drives a new Subaru and loves travelling.
I would say I'm similar to this avatar in that I care about the environment and use reusable bags. However, I don't make enough money to shop solely at Whole Foods lol. I think that We're a little similar because I would want to invest myself in an app that I resonate with and believe in.
I would say I'm similar to this avatar in that I care about the environment and use reusable bags. However, I don't make enough money to shop solely at Whole Foods lol. I think that We're a little similar because I would want to invest myself in an app that I resonate with and believe in.
Thursday, March 12, 2020
16A
I would say that five qualities that set me apart are that I'm very analytical and observant, I love numbers and enjoy making charts and diagrams, I'm extremely determined, I'm very good with money and saving money and I'm compassionate towards others.
I think a lot of these skills are things that not everyone has, especially loving math and being good with numbers. The five people I interviewed in regards to what they thought were my strongest assets, all said that one of my greatest qualities was my compassion for people and my willingness to help those in need. My mom told me another quality was my money-saving mindset. One of my brothers said that I'm very independent and don't rely on other people.
Of all of these qualities that were named, I think they all thought about the same as me. I know I'm very compassionate and I'll help just about anyone who needs help. And I'm also very independent, having moved out on my own at 19. I would say that I see myself about the same as my family and close friends.
I think a lot of these skills are things that not everyone has, especially loving math and being good with numbers. The five people I interviewed in regards to what they thought were my strongest assets, all said that one of my greatest qualities was my compassion for people and my willingness to help those in need. My mom told me another quality was my money-saving mindset. One of my brothers said that I'm very independent and don't rely on other people.
Of all of these qualities that were named, I think they all thought about the same as me. I know I'm very compassionate and I'll help just about anyone who needs help. And I'm also very independent, having moved out on my own at 19. I would say that I see myself about the same as my family and close friends.
15A
The three people I interviewed this time were a co-worker, an extended family member and one of my brothers. What I learned from these interviews is that a lot of people buy based off of price. If there is an item similar to the one their getting, but it's cheaper, they'll go with that one, even if the price per ounce is not as good. I discovered that people only look at shelf price to determine what they're going to buy versus how much they're getting for what they're buying. For example, an 8oz bottle of ranch dressing for $3 versus a 15oz bottle of ranch for $4. While the $3 bottle is cheaper, you get more for your money with the $4 bottle, but people don't look at that.
Most people I talked to would rather buy online then go into a store to purchase. They also prefer to put the purchase on a credit card, no matter what the price is. When thinking back on their purchase, the "rightness" of it is determined by how cheap they got the product for, and if they actually use it. I've realized that many of us buy items either in store or online and end up not using them, or not using them as much as we thought we would.
All in all, people will go for the cheapest item when purchasing, even if there's a better bang for your buck elsewhere. People also prefer to shop online in the privacy of their homes and pay with credit. If I were brand or business, I would make sure that my prices were low, and that I had a very user friendly website.
Most people I talked to would rather buy online then go into a store to purchase. They also prefer to put the purchase on a credit card, no matter what the price is. When thinking back on their purchase, the "rightness" of it is determined by how cheap they got the product for, and if they actually use it. I've realized that many of us buy items either in store or online and end up not using them, or not using them as much as we thought we would.
All in all, people will go for the cheapest item when purchasing, even if there's a better bang for your buck elsewhere. People also prefer to shop online in the privacy of their homes and pay with credit. If I were brand or business, I would make sure that my prices were low, and that I had a very user friendly website.
Wednesday, February 26, 2020
Reading reflection 13A
I chose to read about Coco Chanel and I learned a lot of things about the fashion icon that I didn't previously know. For one, I never realized she was close friends with famous artists, or that she dated wealthy dukes. I definitely admire her perseverance to become who she was. She grew up poor and definitely didn't have the best start to life, yet she was still able to make something of herself. The one thing I least admire was that she was often someone's mistress. She of course wasn't always successful in her fashion business, especially when she first started out, but that never stopped her from pursuing her dreams.
Coco Chanel was very determined, and she was not soft spoken at all. She made sure that she did everything she needed to do to get what she wanted. If I had to ask her two things, I would first ask how do you know that what you're doing is worth it? And I would also ask if she ever had any regrets in her career. It would be very interesting to see her answers on that.
Coco Chanel was very determined, and she was not soft spoken at all. She made sure that she did everything she needed to do to get what she wanted. If I had to ask her two things, I would first ask how do you know that what you're doing is worth it? And I would also ask if she ever had any regrets in her career. It would be very interesting to see her answers on that.
Monday, February 24, 2020
Halfway Reflection 14A
I would say that the behaviors that helped me keep up with this course would be checking the student email daily, doing any course reading and getting assignments in before they're due.
I'm currently taking a full course load, plus working full time and there have been many times that I wanted to just drop a class to have an easier work load. I didn't drop them though because I knew I could get all of this done if I really tried.
Three tips to help with this class would be to stay consistent with working on the readings and homework, keep telling yourself that it will get easier and the class is almost over and just stay positive throughout the ups and downs of the class.
I'm currently taking a full course load, plus working full time and there have been many times that I wanted to just drop a class to have an easier work load. I didn't drop them though because I knew I could get all of this done if I really tried.
Three tips to help with this class would be to stay consistent with working on the readings and homework, keep telling yourself that it will get easier and the class is almost over and just stay positive throughout the ups and downs of the class.
Thursday, February 20, 2020
12a Figuring out buyer behavior
From the three interviews I conducted, I learned that most of these people realize they have a need when they are put into a situation where that need would be beneficial. One person I interviewed said that they would use an app like this because they learned about a brand that they used very often not supporting the green movement and they wanted to know which brands were actively supporting and donating to the green movement. When these people have an unmet need, the first thing they do is Google their problem to see what they can find on Google. However, all said that when Googling their problem, many unrelated articles come up. So it's sufficient to say that an app with the searching capability of Google but without all of the unrelated stuff would be very beneficial to these consumers.
11A napkin idea
1. WHO AM I?
I'm a mom to a 4 year old girl and I deeply care about the environment. I'm always trying to find ways to cut back on waste and buy cleaner, more organic products. If I were to create an app with the green movement in mind, I think it would help me and others be more conscience about how they take care of the environment.
2. WHAT AM I OFFERING?
I am creating an app that helps consumers See which businesses, brands and products are involved in the green movement and make environmentally friendly products. It's hard for people to know which brands really care about the environment and make an effort to create products that help tiger environment. By creating an app with all of this in one place it'll help people make smarter decisions about where they buy their products and what products they buy.
3. WHO ARE YOU OFFERING IT TO?
This app is being marketed towards those who care deeply about the environment and the impact they have on the environment. It is also for those who do their own shopping and have the time, energy and money to be able to buy these environmentally friendly products.
4. WHY DO THEY CARE?
The people who would be using this app care because protecting the environment is something that everyone should care about because a lot of our natural resources are nonrenewable and we are slowly killing the planet am. By using this app, we can make a difference in the impact we have on the environment.
5. WHAT ARE YOUR CORE COMPETENCIES?
This app has the convenience of Google but strictly for organic, environmentally friendly products and companies.
I'm a mom to a 4 year old girl and I deeply care about the environment. I'm always trying to find ways to cut back on waste and buy cleaner, more organic products. If I were to create an app with the green movement in mind, I think it would help me and others be more conscience about how they take care of the environment.
2. WHAT AM I OFFERING?
I am creating an app that helps consumers See which businesses, brands and products are involved in the green movement and make environmentally friendly products. It's hard for people to know which brands really care about the environment and make an effort to create products that help tiger environment. By creating an app with all of this in one place it'll help people make smarter decisions about where they buy their products and what products they buy.
3. WHO ARE YOU OFFERING IT TO?
This app is being marketed towards those who care deeply about the environment and the impact they have on the environment. It is also for those who do their own shopping and have the time, energy and money to be able to buy these environmentally friendly products.
4. WHY DO THEY CARE?
The people who would be using this app care because protecting the environment is something that everyone should care about because a lot of our natural resources are nonrenewable and we are slowly killing the planet am. By using this app, we can make a difference in the impact we have on the environment.
5. WHAT ARE YOUR CORE COMPETENCIES?
This app has the convenience of Google but strictly for organic, environmentally friendly products and companies.
Friday, February 14, 2020
Testing the Hypothesis Part 2
For this second half of testing my hypothesis, I interviewed 5 more people. These people were those that didn't necessarily fit in my "boundaries" for my opportunity need. To refresh, that need was a need for an app that shows people what stores, brands, companies and products are either made with renewable resources, are environmentally friendly, biodegradable or donate proceeds to charities and organizations that help with the green movement.
Interview 1: one of my managers
When interviewing this manager, I asked him if he would be interested in an app like this. He said he would, but where he lives there aren't many "specialty" stores like Whole Foods it Fresh Market. I asked him if he thought this would be a problem for those in similar situations with this app. He said that while big chain stores like Walmart and Target have environmentally friendly products, they don't have a very big selection like Whole Foods does. Therefore, those that don't live near a store like Whole Foods might not get the whole experience from the app.
Interview 2: my sister-in-law
I asked her if she would be interested in using an app like this. She said she thought it was a good idea but wanted to know if there would be any fees associated with using the app or would it be a free app? Because people may not want to use it if it's subscription based because they can always just Google this information.
Interview 3: one of my friends
I asked this friend if she would be interested in an app like this and her exact words were "girl I'm too broke to buy organic all natural stuff", which made a good point about my targeted age range. Those still in college might not be as interested in using this app as someone who is established in their career and makes a salary.
Interview 4: my boyfriends mom
I asked my boyfriends mom if she would use this app, because I know her and her husband are very into health and fitness and buying organic items. She said she would love something like that, but she does most of her shopping at Costco to buy in bulk. With an app like this, it would probably suggest different stores for different items and not everyone wants to go to different stores to buy their products.
Interview 5: my boyfriend
I asked him if he would use an app like this and he straight up said no. When I asked him why he said "because you do all of the shopping", which made a good point. Not everyone does their own shopping/grocery shopping, so not everyone would NEED this app.
Inside the boundary:
Who is in: Those who are financially stable, do their own shopping and want to help the environment with their purchases.
What the need is: an app that will help them find these purchases from brands and stores that also make it their mission to help the environment.
Why the need exists: it's hard to know what companies help support the green movement and what products are sustainably sourced, so an app that puts it all in one place would help a lot.
Outside the boundary:
Who is out: Those who are not financially stable, don't do their own shopping or don't want to run around to different stores.
What the need is not: it's not something for people who can't afford higher end organic products, and it's not for everyone because not everyone does their own shopping or lives close to an store like Whole Foods.
Alternative explanations: not everyone is as invested in the environment as we think they are. Many people don't think they can make an impact so they leave it up to someone else.
Interview 1: one of my managers
When interviewing this manager, I asked him if he would be interested in an app like this. He said he would, but where he lives there aren't many "specialty" stores like Whole Foods it Fresh Market. I asked him if he thought this would be a problem for those in similar situations with this app. He said that while big chain stores like Walmart and Target have environmentally friendly products, they don't have a very big selection like Whole Foods does. Therefore, those that don't live near a store like Whole Foods might not get the whole experience from the app.
Interview 2: my sister-in-law
I asked her if she would be interested in using an app like this. She said she thought it was a good idea but wanted to know if there would be any fees associated with using the app or would it be a free app? Because people may not want to use it if it's subscription based because they can always just Google this information.
Interview 3: one of my friends
I asked this friend if she would be interested in an app like this and her exact words were "girl I'm too broke to buy organic all natural stuff", which made a good point about my targeted age range. Those still in college might not be as interested in using this app as someone who is established in their career and makes a salary.
Interview 4: my boyfriends mom
I asked my boyfriends mom if she would use this app, because I know her and her husband are very into health and fitness and buying organic items. She said she would love something like that, but she does most of her shopping at Costco to buy in bulk. With an app like this, it would probably suggest different stores for different items and not everyone wants to go to different stores to buy their products.
Interview 5: my boyfriend
I asked him if he would use an app like this and he straight up said no. When I asked him why he said "because you do all of the shopping", which made a good point. Not everyone does their own shopping/grocery shopping, so not everyone would NEED this app.
Inside the boundary:
Who is in: Those who are financially stable, do their own shopping and want to help the environment with their purchases.
What the need is: an app that will help them find these purchases from brands and stores that also make it their mission to help the environment.
Why the need exists: it's hard to know what companies help support the green movement and what products are sustainably sourced, so an app that puts it all in one place would help a lot.
Outside the boundary:
Who is out: Those who are not financially stable, don't do their own shopping or don't want to run around to different stores.
What the need is not: it's not something for people who can't afford higher end organic products, and it's not for everyone because not everyone does their own shopping or lives close to an store like Whole Foods.
Alternative explanations: not everyone is as invested in the environment as we think they are. Many people don't think they can make an impact so they leave it up to someone else.
Thursday, February 13, 2020
Thursday, February 6, 2020
The Second-Most Important Part of Entrepreneurship
One of the problems that I have identified in earlier exercises is that many businesses and consumers don't care about the environment and often create/purchase products that are harmful to the environment. A service that I could offer to help with this issue is creating a service that helps consumers see what brands and businesses are socially conscience and work to take care of the environment, and which products are also good for the environment. It would help educate consumers on why certain products are bad for the environment, and help them make smarter decisions when it comes to buying good and supporting businesses.
You Have An Opportunity, Now What?
Retail stores nation wide should offer a discount to shoppers that bring reusable bags to help offset the nation's carbon footprint and promote more people to care about the environment.
I think that there are many others with this need, not just retail stores. Everyone should care about the environment, but often times people won't support a cause unless there's something in it for themselves. As for testing the what, there could be different kinds of discounts, like 10% off a purchase or $5 off your total. There could also be different days that offer higher discounts than others, like the weekend when there are more people shopping. As for the why, some people may say the why is to reward shoppers for being good to the environment, or others could say it's about adding an incentive for the people that don't normally shop with reusable bags.
Interviews:
1. I interviewed my mom who has always been big into recycling and using reusable bags. I asked her what she thought about this idea of adding an incentive for shoppers to go green. Her response was that it was a good idea, she just wished stores had started doing this a long time ago. She also mentioned that Target and Whole Foods already do something like this, but those were the only stores she could think of that do that. I asked her what kind of discount she thought would work best and she said a set amount off per bag brought, so like $0.05 for every bag you bring in.
2. I then interviewed my brother. He said that he thought it was a good idea to give people an incentive, but if the discount was small, like $0.05 per bag, people might not think that's a big enough discount to care. He also pointed out that a lot of people don't have reusable bags so some people would have to buy the reusable bags in order to get the discount. So it might work for some people, but there would still be people not using the reusable bags.
3. My next interview was with a co-worker. She said she had never really thought about bringing reusable bags to the store when shopping, because she uses the plastic bags she gets from the stores for other things. She said she would like to get a discount when shopping though and even suggested that on top of the small discount for each bag, stores could also offer a punch card of sorts that you get punches for for every visit you bring in bags. When you get enough punches, then you get a bigger discount off of your purchase. I thought that was a very good idea.
4. The next interview was with a different co-worker. He said that he didn't think the idea of discounts with reusable bags would really make much of an impact with the environment since there would still be lots of people using the plastic bags. He also added that he would probably forget his reusable bags when he went shopping, so it wouldn't be worth it.
5. My last interview was with my sister-in-law. She loves shopping sales and getting a good deal, so when I asked about about discounts for bringing reusable bags she loved the idea. She thought that an incentive like that would definitely help more people care about the environment. She did add though that it would probably take a long time for any real impact to happen with the environment from this.
During these interviews, I realized that while some people may think it's a great idea, others may think that the discount isn't enough for them to care. So there would have to be a bigger incentive for more people to join in to really make an impact with the environment.
I think that there are many others with this need, not just retail stores. Everyone should care about the environment, but often times people won't support a cause unless there's something in it for themselves. As for testing the what, there could be different kinds of discounts, like 10% off a purchase or $5 off your total. There could also be different days that offer higher discounts than others, like the weekend when there are more people shopping. As for the why, some people may say the why is to reward shoppers for being good to the environment, or others could say it's about adding an incentive for the people that don't normally shop with reusable bags.
Interviews:
1. I interviewed my mom who has always been big into recycling and using reusable bags. I asked her what she thought about this idea of adding an incentive for shoppers to go green. Her response was that it was a good idea, she just wished stores had started doing this a long time ago. She also mentioned that Target and Whole Foods already do something like this, but those were the only stores she could think of that do that. I asked her what kind of discount she thought would work best and she said a set amount off per bag brought, so like $0.05 for every bag you bring in.
2. I then interviewed my brother. He said that he thought it was a good idea to give people an incentive, but if the discount was small, like $0.05 per bag, people might not think that's a big enough discount to care. He also pointed out that a lot of people don't have reusable bags so some people would have to buy the reusable bags in order to get the discount. So it might work for some people, but there would still be people not using the reusable bags.
3. My next interview was with a co-worker. She said she had never really thought about bringing reusable bags to the store when shopping, because she uses the plastic bags she gets from the stores for other things. She said she would like to get a discount when shopping though and even suggested that on top of the small discount for each bag, stores could also offer a punch card of sorts that you get punches for for every visit you bring in bags. When you get enough punches, then you get a bigger discount off of your purchase. I thought that was a very good idea.
4. The next interview was with a different co-worker. He said that he didn't think the idea of discounts with reusable bags would really make much of an impact with the environment since there would still be lots of people using the plastic bags. He also added that he would probably forget his reusable bags when he went shopping, so it wouldn't be worth it.
5. My last interview was with my sister-in-law. She loves shopping sales and getting a good deal, so when I asked about about discounts for bringing reusable bags she loved the idea. She thought that an incentive like that would definitely help more people care about the environment. She did add though that it would probably take a long time for any real impact to happen with the environment from this.
During these interviews, I realized that while some people may think it's a great idea, others may think that the discount isn't enough for them to care. So there would have to be a bigger incentive for more people to join in to really make an impact with the environment.
Practicing Opportunity Identification, Cont.
1. The first opportunity for economic trends is about green consumerism. Green consumerism is about caring for the planet and buying ethically sourced items, or items that have been or can be recycled. This trend is currently on the rise and will affect many retailers. The opportunity here is for more stores and brands to create and use products and materials that are ethically sourced and/or made from recycled items. We see how some brands are making clothes out of recycled plastic bottles, or only allowing their shoppers to use reusable bags when shopping in store. The opportunity here exists because so many people have become involved in the green movement to try to save the planet and the endangered animals. "Going green" is a trend that won't fade away soon. The prototypical customer would be anyone who cares about the environment and wants to help lessen their carbon footprint. I think this opportunity is relatively easy because it's not hard to make small changes to how you produce your goods.
2. Another economic trend on the rise is mobile shopping through social media. We've seen the introduction of being able to click on specific Instagram posts to buy an item. The opportunity here is to fully integrate the e-commerce experience with social media and allow consumers to be able to directly buy items from Instagram and other platforms, instead of clicking on a post to take them to the brand's website. This opportunity exists because so many people use social media and shop online, and if they were fully integrated, it would make the online shopping experience easier and more enjoyable for the consumer so they wouldn't have to keep switching back and forth between shopping and their social media page. The prototypical customer would more than likely be those 18-35 who regularly use social media and shop online. This opportunity might be a little hard since the stores and brands would have to work directly with the social media platforms to make this happen.
3. One opportunity in regulatory changes is with the geopolitical atmosphere affecting business's risk management and social responsibility. The opportunity here is for companies to evolve into more environmentally conscience businesses in the wake of the green movement. This opportunity exists because more and more people are making efforts to lessen their carbon footprint and be more socially responsible, and this includes shopping with businesses that also share those same values. I believe this would be an easy opportunity because there are so many ways that a business can become more socially responsible in today's society.
4. The other opportunity in regulatory changes is dealing with data protection and cloud storage in businesses. The opportunity here is to come up with a standard set of rules involving how data is dealt with, since there are many different views and regulations on this. This opportunity exists because with everyone now shopping online and using their phones for practically everything, businesses come in contact with a lot of personal information, and they guidelines and rules on what to do with this information isn't always clear. The prototypical customer would be any kind of business that deals with consumer information. This opportunity would be rather hard since it's determining what to do with consumer's personal data and information.
I saw each one of these opportunities because of my own personal experience and beliefs. I love supporting local businesses and especially business that contribute to the green movement in some way. I also love shopping online, but it's a pain to see something on social media, then have to navigate away from the social media page to view the product. It would be so much easier if it was all just integrated. As for a business's social responsibility, this kind of goes with the first one; people love to support businesses that are doing something good for the environment. And with the data protection, I've had my bank information stolen before so I know how important it is for a business to have a secure set of guidelines for dealing with consumer's information.
2. Another economic trend on the rise is mobile shopping through social media. We've seen the introduction of being able to click on specific Instagram posts to buy an item. The opportunity here is to fully integrate the e-commerce experience with social media and allow consumers to be able to directly buy items from Instagram and other platforms, instead of clicking on a post to take them to the brand's website. This opportunity exists because so many people use social media and shop online, and if they were fully integrated, it would make the online shopping experience easier and more enjoyable for the consumer so they wouldn't have to keep switching back and forth between shopping and their social media page. The prototypical customer would more than likely be those 18-35 who regularly use social media and shop online. This opportunity might be a little hard since the stores and brands would have to work directly with the social media platforms to make this happen.
3. One opportunity in regulatory changes is with the geopolitical atmosphere affecting business's risk management and social responsibility. The opportunity here is for companies to evolve into more environmentally conscience businesses in the wake of the green movement. This opportunity exists because more and more people are making efforts to lessen their carbon footprint and be more socially responsible, and this includes shopping with businesses that also share those same values. I believe this would be an easy opportunity because there are so many ways that a business can become more socially responsible in today's society.
4. The other opportunity in regulatory changes is dealing with data protection and cloud storage in businesses. The opportunity here is to come up with a standard set of rules involving how data is dealt with, since there are many different views and regulations on this. This opportunity exists because with everyone now shopping online and using their phones for practically everything, businesses come in contact with a lot of personal information, and they guidelines and rules on what to do with this information isn't always clear. The prototypical customer would be any kind of business that deals with consumer information. This opportunity would be rather hard since it's determining what to do with consumer's personal data and information.
I saw each one of these opportunities because of my own personal experience and beliefs. I love supporting local businesses and especially business that contribute to the green movement in some way. I also love shopping online, but it's a pain to see something on social media, then have to navigate away from the social media page to view the product. It would be so much easier if it was all just integrated. As for a business's social responsibility, this kind of goes with the first one; people love to support businesses that are doing something good for the environment. And with the data protection, I've had my bank information stolen before so I know how important it is for a business to have a secure set of guidelines for dealing with consumer's information.
Friday, January 31, 2020
Identifying Local Opportunities
The local newspaper I chose for this assignment is the Florida Times-Union, based in Jacksonville, FL. Below are the five articles I found that could present local opportunity:
1. No more loans, Jacksonville tells parking garage firm owing millions
https://www.jacksonville.com/news/20200129/no-more-loans-jacksonville-tells-parking-garage-firm-owing-millions
This parking garage is connected to our Vystar Veteran's Memorial Arena, and has been there since the early 2000s. In recent years, more and more people are opting to not use a parking garage, and instead park elsewhere that may be cheaper or more convenient. Because of the decreasing sales, the owners of the parking garage have been securing loans through the city of Jacksonville in hopes that business will pick up- but it's not. The city is now refusing to give the company any more loans.
The problem is that this parking garage is not making enough money to stay open, so they keep getting loans from the city, but now the city is tired of giving them loans and refuses to give them anymore.
The person that has this problem is the owner of the parking garage. They now either have to come up with the money to pay off all of these loans and stay in business or risk having the garage torn down.
2. Full JEA board to leave by end of February
https://www.jacksonville.com/news/20200128/full-jea-board-to-leave-by-end-of-february
JEA, our electric company here in Jacksonville, is becoming privatized so all of their Board of Directors are leaving by the end of February. This was a decision by them to leave because they don't agree with the privatization, and there are unknowns going into the new way the company will be run. They mayor now has to appoint an entirely new Board.
The problem is that all of our Board of Directors are leaving in a month and now the mayor has to find replacements for all of them.
The person with the problem would be the mayor, because he now needs an entirely new Board within a month.
3. State workers are sounding the call to end poverty wages, stage protest in Jacksonville
https://www.jacksonville.com/news/20200128/state-workers-are-sounding-call-to-end-poverty-wages-stage-protest-in-jacksonville
Workers all over the state of Florida are protesting unfair and unequal wages. The minimum wage is just over $8/hour, which even working a full-time job is not enough to support a family and pay bills. These protests are aiming to make employers aware of just how little these workers are paid, and how they are not able to afford basic necessities because of these wages.
The problem is that the state minimum wage is not a livable wage. Working 40 hours a week at $8.50/hour would only amount to $1,360 a month before taxes. That's not even enough to pay one month's rent in some places.
The people with the problem are the workers that are un/under educated and have to work these minimum wage jobs.
1. No more loans, Jacksonville tells parking garage firm owing millions
https://www.jacksonville.com/news/20200129/no-more-loans-jacksonville-tells-parking-garage-firm-owing-millions
This parking garage is connected to our Vystar Veteran's Memorial Arena, and has been there since the early 2000s. In recent years, more and more people are opting to not use a parking garage, and instead park elsewhere that may be cheaper or more convenient. Because of the decreasing sales, the owners of the parking garage have been securing loans through the city of Jacksonville in hopes that business will pick up- but it's not. The city is now refusing to give the company any more loans.
The problem is that this parking garage is not making enough money to stay open, so they keep getting loans from the city, but now the city is tired of giving them loans and refuses to give them anymore.
The person that has this problem is the owner of the parking garage. They now either have to come up with the money to pay off all of these loans and stay in business or risk having the garage torn down.
2. Full JEA board to leave by end of February
https://www.jacksonville.com/news/20200128/full-jea-board-to-leave-by-end-of-february
JEA, our electric company here in Jacksonville, is becoming privatized so all of their Board of Directors are leaving by the end of February. This was a decision by them to leave because they don't agree with the privatization, and there are unknowns going into the new way the company will be run. They mayor now has to appoint an entirely new Board.
The problem is that all of our Board of Directors are leaving in a month and now the mayor has to find replacements for all of them.
The person with the problem would be the mayor, because he now needs an entirely new Board within a month.
3. State workers are sounding the call to end poverty wages, stage protest in Jacksonville
https://www.jacksonville.com/news/20200128/state-workers-are-sounding-call-to-end-poverty-wages-stage-protest-in-jacksonville
Workers all over the state of Florida are protesting unfair and unequal wages. The minimum wage is just over $8/hour, which even working a full-time job is not enough to support a family and pay bills. These protests are aiming to make employers aware of just how little these workers are paid, and how they are not able to afford basic necessities because of these wages.
The problem is that the state minimum wage is not a livable wage. Working 40 hours a week at $8.50/hour would only amount to $1,360 a month before taxes. That's not even enough to pay one month's rent in some places.
The people with the problem are the workers that are un/under educated and have to work these minimum wage jobs.
Forming an Opportunity Belief: A Twist on Opportunity Identification
1. I work at a hospital in a very fast growing community. Our hospital is currently an adult hospital, so we aren't able to take any pediatric patients. The nearest pediatric hospital to where we are at is about 30 minutes away. The opportunity that exists here is building a pediatric unit to treat pediatric patients within our growing community.
2. The unmet need here is being able to provide care for pediatric patients so that they don't have to drive 30 minutes into town to receive care. The need is for the pediatric patients and their families. This need is new for this area. When the hospital was first built, the area it was built in was still being built up as well. But over the years the population has grown substantially so there is now a need for a pediatric care unit. I would say I'm 100% sure this is a need that exists.
3. The prototypical customer would be any family with a child under the age of 18 that needs medical attention in this area of town.
4. I talked with my brother who lives in that area who is hoping to start a family with his wife soon. He said that obviously they wouldn't have this need all the time, only some of the time when they have kids and if/when those kids get sick or need medical attention. My brother doesn't currently have this need, but when he starts his family he eventually will have this need. They are currently addressing their future need by trying to locate a closer children's hospital than the one that is 30 minutes away. They don't like that they will still have a ways to drive, because the hospital I work at is only a two mile drive for them, so it would be very convenient for them if that hospital had a children's unit.
I talked with a friend at work at the hospital who has kids and she agrees that we need a pediatric unit. She made the point that not only do the patients need that new unit, but it would provide more jobs for this area as well by adding the new unit. When her kids need medical attention, they have to go to the children's hospital 30 minutes away and she said it's a pain having to drive into town through traffic.
5. I learned that with this opportunity, it not only helps those in the community with kids, but it helps those who need jobs as well, so it's multi-beneficial.
7. I would say 100% of the original opportunity is still there. I think it is more accurate now, because I can now see that it would help more than just the kids and the families of the kids. It would also help other members of the community get a job with a great employer. I feel like you should always take the consumer's feedback into consideration, but still stick with what you know and want in the opportunity.
2. The unmet need here is being able to provide care for pediatric patients so that they don't have to drive 30 minutes into town to receive care. The need is for the pediatric patients and their families. This need is new for this area. When the hospital was first built, the area it was built in was still being built up as well. But over the years the population has grown substantially so there is now a need for a pediatric care unit. I would say I'm 100% sure this is a need that exists.
3. The prototypical customer would be any family with a child under the age of 18 that needs medical attention in this area of town.
4. I talked with my brother who lives in that area who is hoping to start a family with his wife soon. He said that obviously they wouldn't have this need all the time, only some of the time when they have kids and if/when those kids get sick or need medical attention. My brother doesn't currently have this need, but when he starts his family he eventually will have this need. They are currently addressing their future need by trying to locate a closer children's hospital than the one that is 30 minutes away. They don't like that they will still have a ways to drive, because the hospital I work at is only a two mile drive for them, so it would be very convenient for them if that hospital had a children's unit.
I talked with a friend at work at the hospital who has kids and she agrees that we need a pediatric unit. She made the point that not only do the patients need that new unit, but it would provide more jobs for this area as well by adding the new unit. When her kids need medical attention, they have to go to the children's hospital 30 minutes away and she said it's a pain having to drive into town through traffic.
5. I learned that with this opportunity, it not only helps those in the community with kids, but it helps those who need jobs as well, so it's multi-beneficial.
7. I would say 100% of the original opportunity is still there. I think it is more accurate now, because I can now see that it would help more than just the kids and the families of the kids. It would also help other members of the community get a job with a great employer. I feel like you should always take the consumer's feedback into consideration, but still stick with what you know and want in the opportunity.
Wednesday, January 29, 2020
My Entrepreneurship Story
I currently work as a marketing director for one of Beachbody's cast members. For those that don't know what Beachbody is, it's a subscription based program that offers lots of different workouts in video format. It's also a multi-level marketing program where people can become their own "coach" and get people on their team etc. My boss started with Beachbody when it was first starting out as one of the original cast members for the videos. She then started to build a team of people under her that she coaches and motivates. She now has one of the biggest Beachbody teams and she makes over $3 million a year from this. When she first started as a cast member, she was also working as a server straight out of college. In just 3 years, she hit the $1 million club. While multi-level marketing companies aren't really my thing, it is amazing to see how she went from being a struggling server to a millionaire entrepreneur.
As far as why I enrolled in ENT3003, it was required for my graduation, but I also have that entrepreneurial spirit. I know that whatever I do as I get older, I want to be my own boss and work for myself. I hope to learn more about how to be a successful entrepreneur in today's society.
As far as why I enrolled in ENT3003, it was required for my graduation, but I also have that entrepreneurial spirit. I know that whatever I do as I get older, I want to be my own boss and work for myself. I hope to learn more about how to be a successful entrepreneur in today's society.
Thursday, January 23, 2020
ENT Bug List
Bug List Assignment:
1. My Apple TV remote is so small that I constantly lose it.
This bug exists because a smaller remote is cheaper to make and has a sleeker look to it.
2. Every time I buy a new shampoo and conditioner, the conditioner always runs out before the shampoo.
This bug exists because shampoos and conditioners are usually put into the same size container but people with long hair, like myself, use more conditioner than shampoo when we wash our hair.
3. There's always so much traffic going over the Buckman Bridge in the morning on the way to work.
This bug exists because there are so many people living in Jacksonville, and the roads aren't wide enough to accommodate everyone without traffic building up.
4. I work at a hospital and there's always a line to get into the employee garage in the morning.
This bug exists because most people start work around the same time at the hospital and you have to scan your ID badge to get into the garage so it holds people up.
5. When I make my coffee in the morning, it's always cold by the time I get to work.
This bug exists because I don't drink my coffee fast enough in the mornings.
6. I can't charge my phone and use it at the same time because the charging cord is too short.
This bug exists because manufacturers make the cords short so you can't use the phone while it's charging because it's bad for the phone.
7. Most online stores will offer free shipping when you spend so much money, but some stores don't offer free shipping at all.
This bug exists because some stores want to make as much profit as possible and not have to pay for their customer's shipping.
8. Items on Etsy are SO cute but SO much more expensive than items you buy at a store.
This bug exists because Etsy sellers actually make their products so they charge more.
9. Anytime I wear a jacket or hoodie, the pockets always get hung up on door handles when I walk by them.
This bug exists because I guess I walk too close to doors when I walk through them.
1. My Apple TV remote is so small that I constantly lose it.
This bug exists because a smaller remote is cheaper to make and has a sleeker look to it.
2. Every time I buy a new shampoo and conditioner, the conditioner always runs out before the shampoo.
This bug exists because shampoos and conditioners are usually put into the same size container but people with long hair, like myself, use more conditioner than shampoo when we wash our hair.
3. There's always so much traffic going over the Buckman Bridge in the morning on the way to work.
This bug exists because there are so many people living in Jacksonville, and the roads aren't wide enough to accommodate everyone without traffic building up.
4. I work at a hospital and there's always a line to get into the employee garage in the morning.
This bug exists because most people start work around the same time at the hospital and you have to scan your ID badge to get into the garage so it holds people up.
5. When I make my coffee in the morning, it's always cold by the time I get to work.
This bug exists because I don't drink my coffee fast enough in the mornings.
6. I can't charge my phone and use it at the same time because the charging cord is too short.
This bug exists because manufacturers make the cords short so you can't use the phone while it's charging because it's bad for the phone.
7. Most online stores will offer free shipping when you spend so much money, but some stores don't offer free shipping at all.
This bug exists because some stores want to make as much profit as possible and not have to pay for their customer's shipping.
8. Items on Etsy are SO cute but SO much more expensive than items you buy at a store.
This bug exists because Etsy sellers actually make their products so they charge more.
9. Anytime I wear a jacket or hoodie, the pockets always get hung up on door handles when I walk by them.
This bug exists because I guess I walk too close to doors when I walk through them.
Wednesday, January 15, 2020
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