12a Figuring out buyer behavior

From the three interviews I conducted, I learned that most of these people realize they have a need when they are put into a situation where that need would be beneficial. One person I interviewed said that they would use an app like this because they learned about a brand that they used very often not supporting the green movement and they wanted to know which brands were actively supporting and donating to the green movement. When these people have an unmet need, the first thing they do is Google their problem to see what they can find on Google. However, all said that when Googling their problem, many unrelated articles come up. So it's sufficient to say that an app with the searching capability of Google but without all of the unrelated stuff would be very beneficial to these consumers.