This idea is an unmet opportunity because there are no apps that currently offer a selection of environmentally friendly brands and products that you can search like you would a normal Google search. More and more brands are popping up that are environmentally friendly and have the idea of the green movement in mind when creating their products. However, many Americans would never know of these start up brands or the specialty products they offer if they did not do extensive Google research on them. This app would help consumers save time and effort into finding the products that they are looking for and finding the brands that they are looking to support.
This app will tell them exactly what stores around their location sell the products that they are looking for that are environmentally friendly, as well as the cost of the products and if any stores in the surrounding area to their location offer that product for a cheaper price. If there's anything that we know about consumers it's that consumers love a good price, they love convenience and more and more people are becoming involved in the green movement.
This app will also be able to search for different brands and tell consumers whether or not these brands are impacting the environment in a positive or a negative way. It can show the consumer all of the different items that are environmentally friendly that are produced by that brand, as well as what the brand's carbon footprint looks like.
The feedback I had gotten from my original venture concept was all positive, so I think I'm on the right track with my idea. It would definitely be interesting to see what would happen if I were to really pursue this idea!
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Hi Hayley,
ReplyDeleteYour app sounds like such a great idea and I would definitely download it. I believe it is important to care about the environment and so do a lot of other people in the world so your app would be super beneficial. I can't wait to see your app out there on the app store! Overall, you did a great job with this post and I wish you the best of luck in the future!
Hey Hayley,
ReplyDeleteThis is honestly such a great idea, and it is an app that I could see myself using. My opportunity is actually also an environmentally friendly product, so I think that our target markets are very similar. It is funny because I was actually taking a survey a few months ago that talked about environmentally friendly shopping and other things. I realized how I am truly unaware of stores that follow environmentally friendly practices, and if I knew of more stores that were conscious of their carbon footprint, I would definitely shop at them. I think your venture concept looks great! it is very detailed and it is straight to the point, so we understand exactly what your app is all about.