My customer avatar would be an early 30s to late 40s woman. She shops at Whole Foods and always remembers to bring her reusable bags with her. She goes to spin class every Thursday night with her friends and then they go out for dinner afterwards. She enjoys wine and cheesy rom-coms. She has two young children in private school and plans out their weekly schedule every Sunday night. She drives a new Subaru and loves travelling.
I would say I'm similar to this avatar in that I care about the environment and use reusable bags. However, I don't make enough money to shop solely at Whole Foods lol. I think that We're a little similar because I would want to invest myself in an app that I resonate with and believe in.
